The Poynter website is extremely beneficial for aspiring public relations professionals and journalists. Offering both online training and in-person training, Poytner is sure to enhance journalistic abilities of any level. Whether a public relations practitioner is just beginning or whether they have been at it for years, Poytner can point out several good tips.
In one of their featured webinars, the Poytner website offers viewers 100 ways of bettering their writing as journalists. Many key factors of journalism are discussed in this webinar. New trends on the rise, how to handle difficult coworkers, motivations, and how to avoid copy mistakes are all addressed. Some other topics covered are how to uncover fresh stories, improving one’s visual presentations, and lessons for the business beginner.
Another way that Poytner benefits public relations personnel and journalists is by providing the latest job postings for the public relations field. The site makes this page easy to navigate. Jobs are searchable by zip code and keywords. There are several narrowing factors by which users can limit their search results; this makes the results more likely to be within their search criteria. Job postings on a site like this are helpful especially in today’s job market.
In the end what it really comes down to is that the founder of Poytner had the vision of educating and inspiring journalists. Not only are workshops offered for print, but these lessons are also used for web design, photography, and managing. Public relations professionals and journalists are not the only people who benefit from this site. Middle school students and high school students and, of course, college students also have access to the tools available through Poytner. The more one is educated in one’s desired career field, the more likely a chance that one will have of getting a job and making a difference in the world. After all, isn’t that the point?